A robo-advisor is the preferred term of the financial media used to describe a variety of digitally-delivered online services that leverage technology to attempt to automate the bulk of (if not all of) the investment advisory services process for retail investors, and in some cases parts of the fee financial planning process. These services purport to provide a low-cost technology-dependent approach to personal financial life, with the early adopters having primarily come from the millennial demographic cohort.
4Thought Financial Group provides “robo advisor” services. For more on this subject, please read the recent article “Human vs Robot”, from 4Thought Chief Investment Officer, Jesse Mackey.
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